There are a lot of healthcare businesses who have actually hired an SEO company and relied on their efficiency blindly. Although this is not a crime, you need to make sure the company you trust is worth it. In fact, most business owners fail to make out whether the SEO services they have chosen is actually helping them or hurting their business promotion efforts. Many struggling online startups had spent thousands of dollars in a hope to skyrocket in search engine rankings only to realize they’ve been scammed.
It is better to avoid any such thing happen to you. If you do not want to waste your money or ruin your website, it is important to take certain crucial things into consideration.
Here are some signs that your SEO Agency is not doing it the right way:
Nothing to Show You
A reputed and skilled SEO agency should have something to show you. This is not about the results or ranking rate moving up. Here, the agency you wish to hire must show you SEO practices they follow. Although 1-4 months (initial phase of a contract) may be too early to judge the effects. The idea is that the agency must be using your money wisely. As a customer, you hold a right to enquire deliverables. A good SEO agency should offer the following in its first few months of the contract:
No Enquiry
Ideally, an SEO company should ask your suggestions. Since you are the website owner, the agency should ask you for a list of preferred keywords, past work or audits, penalties in the past, access to your social accounts, access to your CMS through an editor or admin, access to Google Analytics, Google Webmaster Tools etc. In case, the company doesn't ask for anything, they are simply not doing their work right. In fact, they might be simply adding linkbacks from their spammy site network.
No Suggestions for Improvements
Your SEO services should give you some tips or instruct you to do certain important things. If they don't do so, there's something fishy or they are into some suspicious activities. Did you know most bad SEO companies will simply divert a set of linkbacks to your website. Actually, they are hoping that these malicious efforts will provide you with high results. They are least bothered about how their client will react or issues they will face. On the other hand, the best SEO agencies will consider long term partnership with you. Success with SEO comes when you work with the agency. This means they will give recommendations and tips.
Don't Share Techniques
Is your SEO company hesitant to share techniques with you? Do they give alarming responses such as “we’re not allowed to disclose our practices” or “we do a lot of things and the list is too long to explain”. In case, the company says, “Not sure, will get back to you on this”, start looking for another company. Remember that best SEO involves white hat practices. These promise proven results. And if your company is into these practices, they should also be able to explain them to you. In case, they can't, you are going to invest your hard earned money in a scam.
Manual Penalty
Remember that manual penalty is immensely harmful for your website. This comes your way through a GWT notification. Sometimes, website owners also receive an email message. In case, you receive a manual penalty after starting SEO (within a month or two), get an alert. Be careful and find out the reason your website was penalized. Also speak to your SEO company about it.
The Rankings Drop
Rankings for your website may drop for a number of reasons. It is wise to keep close tabs on your rankings. In case, you observe a steady decline in the rankings, the SEO agency, you had chosen might be doing things that is leading your site to get penalized algorithmically.
You need to find out what the agency is doing. If it sounds, looks, feels, or smells suspicious, get them get them to stop.
It is better to avoid any such thing happen to you. If you do not want to waste your money or ruin your website, it is important to take certain crucial things into consideration.
Here are some signs that your SEO Agency is not doing it the right way:
Nothing to Show You
A reputed and skilled SEO agency should have something to show you. This is not about the results or ranking rate moving up. Here, the agency you wish to hire must show you SEO practices they follow. Although 1-4 months (initial phase of a contract) may be too early to judge the effects. The idea is that the agency must be using your money wisely. As a customer, you hold a right to enquire deliverables. A good SEO agency should offer the following in its first few months of the contract:
- SEO audit of your website
- Thorough link profile analysis of your website
- Content optimization for your site
- Well written articles with direct links to your website. These need to be published on various other sites too.
No Enquiry
Ideally, an SEO company should ask your suggestions. Since you are the website owner, the agency should ask you for a list of preferred keywords, past work or audits, penalties in the past, access to your social accounts, access to your CMS through an editor or admin, access to Google Analytics, Google Webmaster Tools etc. In case, the company doesn't ask for anything, they are simply not doing their work right. In fact, they might be simply adding linkbacks from their spammy site network.
No Suggestions for Improvements
Your SEO services should give you some tips or instruct you to do certain important things. If they don't do so, there's something fishy or they are into some suspicious activities. Did you know most bad SEO companies will simply divert a set of linkbacks to your website. Actually, they are hoping that these malicious efforts will provide you with high results. They are least bothered about how their client will react or issues they will face. On the other hand, the best SEO agencies will consider long term partnership with you. Success with SEO comes when you work with the agency. This means they will give recommendations and tips.
Don't Share Techniques
Is your SEO company hesitant to share techniques with you? Do they give alarming responses such as “we’re not allowed to disclose our practices” or “we do a lot of things and the list is too long to explain”. In case, the company says, “Not sure, will get back to you on this”, start looking for another company. Remember that best SEO involves white hat practices. These promise proven results. And if your company is into these practices, they should also be able to explain them to you. In case, they can't, you are going to invest your hard earned money in a scam.
Manual Penalty
Remember that manual penalty is immensely harmful for your website. This comes your way through a GWT notification. Sometimes, website owners also receive an email message. In case, you receive a manual penalty after starting SEO (within a month or two), get an alert. Be careful and find out the reason your website was penalized. Also speak to your SEO company about it.
The Rankings Drop
Rankings for your website may drop for a number of reasons. It is wise to keep close tabs on your rankings. In case, you observe a steady decline in the rankings, the SEO agency, you had chosen might be doing things that is leading your site to get penalized algorithmically.
You need to find out what the agency is doing. If it sounds, looks, feels, or smells suspicious, get them get them to stop.
In fact, most business owners fail to make out whether the SEO services they have chosen is actually helping them or hurting their business promotion efforts. white label seo reseller
ReplyDelete